Is this a red herring or something else? Use of two word phrase to comment on a much larger argument eg discussion on mental health answer ‘modern Britain’

Claims are constantly being made, many of which are confusing, ambiguous, too general to be of value, exaggerated, unfalsifiable, and suggest a dichotomy when no such dichotomy exists. Good critical thinking requires a thorough understanding of the claim before attempting to determine its veracity. Good communication requires the ability to make clear, precise, explicit claims, or “strong” claims. The rules of reason in this book provide the framework for obtaining this understanding and ability.

This book / online course is about the the eleven rules of reason for making and evaluating claims. Each covered in detail in the book.